The Fastest-Growing Beverage in the U.S. Will Surprise You
Expect to see a ton more of this potable at bars and breweries near yous. Can you guess what it is?
When you're in the mood for a drink, what's your become-to? A glass of wine? A craft beer? Or maybe yous pour a hard cider?
If you went for the third selection, you've jumped on the fastest-growing drink trend in America. That's right. Hard cider has surpassed beer, wine and difficult liquors as the drink with the biggest increase in sales annually—going back to 2009. Brands like Angry Orchard, Johnny Appleseed and Redd's Apple Ale have seen sales triple between 2011 and 2013, and they've continued to rise since and then. (Fun fact: Cider was the nigh popular beverage in colonial times. These vintage desserts deserve a comeback, besides.)
What's All the Fuss About?
Never heard of cider? It'south made from fermented crushed fruit, unremarkably apples unless specified otherwise. (Not to be dislocated with apple cider vinegar, a bitter liquid linked to all kinds of wellness claims.) By 2020, cider sales are expected to reach 2% of beer sales.
So how did hard cider get to be so popular? Let's accept a wait.
It's Gluten-free
That's something you can't say near beer, even the fancy craft kind, most of which is made with wheat or barley. Non anybody who drinks hard cider is avoiding gluten, but according to researchers, the fact that it doesn't contain grain products has led to its increase in popularity. That'southward not to say it'south healthier, though: Hard cider packs upwards to 200 calories per can, nearly twice that of a Bud Light.
(Hither are more "salubrious" foods that actually aren't.)
It Appeals to Millennials
Across the pond in the U.K., cider'southward surge of popularity crested about a decade ago, and today it claims about 15% of the beer market in England. The beverage is most popular among 18- to 24-year-olds (the drinking age at that place is xviii). While hard cider attracts an older audience over here, at that place'due south no denying that its emphasis on craft brews, local cideries and more natural ingredients is a huge selling point for the younger set. Plus, cider doesn't discriminate: Its advertising targets both genders, while beer's marketing focuses heavily on men.
(Another surprising millennial trend? Mocktails.)
It Really Tastes Good
Customers claim to like hard cider for its apple season, reminiscent of fall cider or apple juice. It doesn't share the dry taste of wine or the sour gustation of beer, making information technology an easy drink to sip. This might be why it's popular among a younger audience, since new drinkers don't have the aforementioned tolerance for alcohol's gustation. Because the season of cider is such a selling point, most brands have been expanding their line of products. Since 2015, cider flavors such as ginger, espresso, cinnamon and pumpkin have emerged.
(Nosotros can't get plenty of pumpkin.)
You Can Cook with It!
Cooking with alcohol is nix new—but think of beer-can craven or rum cake. Check out our succulent recipes to make with your hard (or soft!) cider. You lot can use cider in place of wine in nearly savory recipes, likewise.
It's Classically American
Hard cider isn't a new potable by any means. In fact, it was the drink of choice in colonial America. In the same way dissimilar grapes yield unlike wines, different apples lead to different ciders, which meant enough of variation for early settlers. If you lot're trying to accept the most authentic Thanksgiving feast, try throwing some Angry Orchard on the table.
Desire to effort more than American recipes? Check out these l iconic American foods.
Source: https://www.tasteofhome.com/article/surprising-alcoholic-beverage-fastest-growing-u-s/
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